Press "Enter" to skip to content

Guest column: Understanding the multicultural audience can strengthen your business strategy

Products, experiences and overall outreach efforts were reflective of white experiences, leaving communities of color without any sense of personal connection with many of the businesses and organizations in their communities. In recent years, as brands grew to understand the buying power of multicultural audiences, there has been a more deliberate effort…

Source: The Business Journal

Be First to Comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *