RK Venture's latest campaign promotes bright future for Route 66

There is a story behind the iconic value of Route 66 — beyond its captivating neon lights. That story is now being told by Richard Kuhn and his creative team at RK Venture.

On July 5, Kuhn and RK Venture launched “ABQ 66 — Explore the Real Original,” the latest collaboration with the City of Albuquerque to promote the sights and experiences that can only be found through the businesses still operating along the route today.

“It’s basically an awareness campaign to stoke the community…

Source: The Business Journal