Southwest Airlines doesn't plan to use loyalty program to secure financing

Southwest Airlines Co. (NYSE: LUV) doesn’t anticipate using its loyalty program as collateral to secure additional financing, the carrier disclosed in a regulatory filing last week, a different approach compared to other airlines.

“The company has significant value from its Rapid Rewards loyalty program,” the Dallas-based airline said in the filing. “The company does not currently plan to utilize its loyalty program should it need to secure additional financing; further, the company was successful…

Source: The Business Journal