This story is part of our coverage of the business of Balloon Fiesta. See all those stories in one place in our Sept. 14 weekly edition.
For some local companies, the Albuquerque International Balloon Fiesta, which had an economic impact of nearly $173 million in 2017, is like Christmas in October.
Whether it be a spike in revenue or an uptick in recognition, the nine-day festival has the potential to be a game-changer for these four New Mexico firms.
Rainbow Ryders is the official…
Source: The Business Journal