Shaped like a castle, a rook is considered one of the most valuable pieces on the chessboard because it can move forward, backward or sideways.
So when Joel Long and Eric McConkey were searching for the perfect name to launch their business consulting firm a few years ago, the name Rook made a lot of sense — but not because of their love of chess.
“If you ask my business partner, he’ll tell you that it was carefully thought out and [we] were thinking about the strategy, long-term, planning…
Source: The Business Journal
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