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Fastest Growing Companies 2021: Good employees create good company culture — and business referrals for Rook Advisors

So when Joel Long and Eric McConkey were searching for the perfect name to launch their business consulting firm a few years ago, the name Rook made a lot of sense — but not because of their love of chess.

“If you ask my business partner, he’ll tell you that it was carefully thought out and [we] were thinking about the strategy, long-term, planning…

Source: The Business Journal

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