Following the success of Minor League Baseball’s Copa de la Diversion initiative, the league is doubling down for the upcoming year — with the Albuquerque Isotopes a leading example.
The Isotopes held a news conference Monday to unveil their trophy for being the winners of Minor League Baseball’s first “Copa de la Diversion” or “Fun Cup,” an initiative to engage Hispanic/Latinx fans. Thirty-three teams participated in the initiative last season and 72 will participate this season. Another 25 teams…
Source: The Business Journal
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