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New campaign claims NM as 'Chile Capital of the World'

The New Mexico Tourism Department has unveiled a new marketing campaign that claims New Mexico as the “chile capital of the world.” New Mexico True plans to buy ads for the new campaign throughout Colorado and New Mexico during September and October.

“This campaign is about embracing and owning what really makes New Mexico True and declaring that New Mexico is the Chile Capital of the World,” said Tourism Secretary Jen Paul Schroer…

Source: The Business Journal

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