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Nonprofit with big NM presence rebrands

In an effort to unify its centers, national blood center Blood Systems has rebranded itself.

As of Monday, Blood Systems and each donation center under the Blood Systems umbrella are known as Vitalant. New Mexico is home to six locations of Vitalant, which was previously known locally as United Blood Services. It hosts up to 160 blood drives a month in the state.

Overall, the company collects 1.8 million donations of blood per year, according to a news release.

After discussing a possible rebrand…

Source: The Business Journal

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