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Taos Mtn. Energy Bar rebrands, launches subscription service

Taos Mountain Energy Bars has a new look and name.

The New Mexico-based company rebranded over the summer as Taos Bakes and expanded by offering a subscription service. Taos Bakes worked with Albuquerque-based Ripe Inc. on the rebranding. The new packaging features bright colors and haikus on the back. CMO Jakob Schiller said the new branding and name change reflects the company’s new business model — venturing beyond the energy bar market. Schiller said Taos Energy Bars reflected what the company…

Source: The Business Journal

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