Why NM’s soccer team partnered with a national investment firm

Peter Trevisani took a different approach for New Mexico United’s second jersey sponsor.

On Thursday, New Mexico’s newest soccer club officially unveiled KraneShares, a New York-based financial services firm, as the sponsor of the United’s away jerseys. The United announced the selection of Santa Fe’s Meow Wolf as the sponsor for its home jerseys last month.

Trevisani, the club’s owner, said the idea behind partnering with KraneShares was its national and international reach. In a phone interview…

Source: The Business Journal